Here’s 2 minute and 31 seconds video 6 Benefits of Having a Strong Brand Identity.
What is Brand Identity?
Brand identity is how your company is perceived in the market place,
It is what the company stands for, and most importantly it
Implies a promise to your company’s customers.
Here are the 6 Financial Benefits of Having a Strong Brand Identity
1. Brand identity commands a price-premium
2. A price-premium creates the perception of quality (you get what you pay for)
3. Perceived quality can positively affect customer usage. Customers select brands they see as quality brands.
4. Perceived quality is the most important contributor to a company’s ROI.
5. Customers relate value with quality. They tend to perceive that the more prestigious brand is a better value.
6. Smart companies are always looking for ways to differentiate their brand identity from the brands of competitors.
Perceived quality can be used to differentiate and, in doing so, enable the company to loop-back to benefit #1. Stand out above competing brands! Learn how Not Just A Copy Shop can help you. Contact us today!
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6 Benefits of Having a Strong Brand Identity
Not Just A Copy Shop
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