Running a small business can be exciting and exhausting at the same time. Sometimes, the small details of maintaining a business can get in the way of enjoying the fruits of the work. Consequently, savvy small business owners research useful tips to help them keep their business going and ensure that they have a chance to appreciate their success. Fortunately, these tips tend to be simple, but the application of them can make a world of difference.
Value Adding and Beyond
Value adding is a powerful way to increase customer loyalty and generate positive word of mouth referrals. Look at where you can add unexpected value to your clients. We can work with you to provide a range of options to ensure people who do business with you become your best source of referrals for repeat business, over and over for years to come.
Follow-up:- Traditionally, the weakest area of any businesses sales process is the follow up. If you are not actively following up with your prospects before and after they do business with you, then you are certainly are missing out on extra business.
Stay In Touch:- It is a proven fact that unless you communicate with clients consistently every 60-90 days, they will start to forget about you and drift across to your competitors. We can provide you with a range of cost effective ways to follow up and stay in touch with everyone who makes contact with you, whether they do business with you or not.
The most important goal we have here is to provide you with the best possible value for money. We want to ensure that your printed material is of the highest standard, and that you ALWAYS feel good when you hand them to a client. And of course, we want to do this at the lowest cost which is our promise of delivering VALUE FOR MONEY.
Communication to Customers
When you are communicating to your target audience the essential message is“What’s In It For Me?” That is the question all prospects want you to answer. When creating effective written material for your business cards, flyers, brochures, posters, email letters & website, the last thing that your prospects and readers need to know about is YOU. The crucial facts that people are looking for are all addressed, either consciously or subconsciously, by the WIFM factor –“What’s In It For Me?”
These critical facts are all contained within the BENEFITS of your product or service. Nobody is even remotely interested in how technologically advanced your state of the art equipment is. Or that it took a dedicated team of researchers 7 years to develop. Or how many awards you have won over the last 12 years. They only want to hear about BENEFITS that clearly tell them what’s in it for them!
On price, only 9% of people are purely price sensitive. Build value into your product or service and sell at a fair price. Price is only a barrier if you give your prospect nothing else to consider.
“Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.”
Having the right attitude is your first step to business management success.
- Be fanatical about quality – do it better. Marketing is all about perception. What is the perception your marketing materials / office / vehicles are producing? How can you be perceived as being unique and better than other competitors?
- With all promotions, buyers must be motivated to buy. Remember to promote the benefits – not the features. Benefits sell your products and services. Features do not! They only tell.
- Make it easy for your customer; don’t make them work for it. Your product or services should be easy to access. Ensure that all of your printed material actually heaves benefits at your readers so much, that they will be filled with an insatiable thirst to find out who you are and how they can contact you.