Sometimes, marketing can be all about the numbers.
When prospective customers try to decide which product or service they should choose, they also consider what the rest of us have chosen. This is a very crucial point to ponder upon when trying to persuade more potential clients. Establishing proofs that your product or service can make a positive impact on people can be used to influence market behaviour. This evidence is known as Social Proof.
What is Social Proof?
In a nutshell, social proof is composed of third party endorsements that can actually appeal to the impulse and reason of people so as to influence their actions, behaviours, and choices. These evidences can be accumulated through relevant market research such as using survey questionnaires and purchase or subscription statistics to gain more insight on the pulse of the market.
In addition, social proof can also take the form of testimonials and reviews from people who have experienced using your product or service. Regardless of the form that it takes, social proof is a tool that can boost the persuasiveness of your marketing campaign. Hence, it can easily benefit your business. [Read more…]