Every day, we all use our senses to explore the environment that we live in. By using our senses to collect information from different kinds of external stimuli, we can perceive and understand the world in a much deeper sense. Further, we use this information to make critical decisions that affect our day-to-day lives.
This basic notion has pushed the researchers to study how marketing tools can easily attract the human senses as these can strongly dictate which brand or product will gain more popularity and more clients.
The Two Predominantly Used Senses
A very few would oppose the claim that sight and sound are the most used human senses. For this reason, marketing and advertising usually target your eyes and your ears. Our attention can be easily attracted by catchy sights and appealing tunes. Also, these are easily encoded into our memory.
This is why a lot of large companies and even small businesses invest in top-notch graphic art design to help them create a strong and lasting branding identity that their target market will surely remember. [Read more…]