We usually see business brochures crumpled on the ground. When I examine them, I understand why: They are about as appealing as garbage, and less interesting than trash. Small wonder that they’re under foot.
I feel sorry for those businesses. They could have achieved the same results by flushing their money down the toilet (which would have saved a lot of time and materials).
Those trashed brochures did make a lot of money for one business: the printer! [Read more…]