In this age of information overload, it’s hard to know how to get your business distinguished from the pack. If you want to be success-beyond-your-wildest dreams, or successful enough to be able to afford some of your dreams, you need to be noticed, individualised, and valued more than your competition.

Differentiation and brand value escalation are the keys to reaching your goals and dreams.

How to turn those keys? If you are a small business owner, chances are that you have thought about this before, or … you never stop thinking about it.

Entrepreneurs are faced with the same dilemma every day: how to do EVERYTHING well.

Being the best at any one thing requires attention to excellence and detail. That requires intense focus. Focus requires narrowing the scope of activity to a concentrated, intensified range for long enough to accomplish something qualitatively better than that of the competition. [Read more…]