We usually see business brochures crumpled on the ground. When I examine them, I understand why: They are about as appealing as garbage, and less interesting than trash. Small wonder that they’re under foot.
I feel sorry for those businesses. They could have achieved the same results by flushing their money down the toilet (which would have saved a lot of time and materials).
Those trashed brochures did make a lot of money for one business: the printer!
That’s NOT who we are at Not Just A Copy Shop.
At Not Just A Copy Shop we want to create effective, high-value marketing brochures with a high ROI ratio. Because when YOU are successful, WE are successful.
We can work together to create a brochure that will increase sales, not the landfill.
Target Your Market
Know your customers. The first step is to identify who your target audience is. What are the common attributes that they share: location, age, income bracket, gender, etc. Knowing who they are and what they need allows you to market your business with a minimum of wasted effort and materials.
Take away their pain. What problems do your target audience have? How does your business make their pain go away? What BENEFITS do you provide?
Your customers only care about how you can solve their problems. That’s what you must communicate.
Differentiate! Separate yourself from the pack. Out of all the businesses in the world that can solve your audience’s problems, why are you different? You have to be special!
Special means premium-value. People will buy your product or service above all the others when they believe that your product or service provides the maximum benefits at the most reasonable cost.
In fact, if people believe that you can provide the highest quality scratch to their itch, they will probably pay more for it. That belief is your perceived-value.
Your perceived-value must be greater than that of your competitors’ perceived-value. That is to say: your brand must seem more valuable than your competitors’ brands.
Your brand must scream PREMIUM VALUE! That’s where your brochure comes in.
Create a Great Sales Brochure
How can your brochure result in premium-value branding, and thus, sales and profit for your company?
That’s where our passion unfolds at Not Just A Copy Shop.
At Not Just A Copy Shop, we effectively offer you a marketing service. We refuse to print brochures for the landfill!
We will work together with you to design a focused, engaging, results-oriented brochure that will be an investment in your company’s bottom-line, not an expense to regret.
With your help, we will determine:
- The target audience
- Their problems
- Your solutions
- The premium value of your solutions (What makes you special)
- How to find you
Through effective branding, logo design, copy writing, and graphic design your brochure will become a valuable marketing tool that your potential customers will want to keep and refer back to.
Your brand will be where they will want to go for high-value solutions to their problems.
Not Just A Copy Shop offers different levels of creative assistance at reasonable prices to help you market your business through creative writing and design.
Whether you’re just getting started or you’re looking to up your game, check out our Bronze, Silver, and Gold plans. Decide which plan is best for your business, whatever stage you may be in, and let’s start the sales rolling in!