If you want to improve your marketing campaigns (and who doesn’t?), then it’s important to become familiar with how your consumers use the human brain to make decisions.
By being more aware about how your prospects think, consider, and decide, you can create a whole new experience for your customers. This information can make your print work more attractive and more persuasive for your potential clients.
First, remember that emotions play an integral role in people’s market decisions. So think about how you can ensure your campaign touches the feelings of your audience.
Next, imagery and visual information are extremely important when creating a memorable message. People understand and remember text combined with photos better than they do text alone.
Also, human faces are easily recognised and understood by your prospects. So think about including a friendly face or two in your printed collateral.
And lastly, consider your colours. It’s estimated that up to 90% of feelings about a business are determined by colour, and different colours send different signals to the human brain. So think about the impact your colour palette will make.
Talk to us for professional print consultancy and advice
These are just some of the insights that the Not Just a Copy Shop team can share with you. We can help you create your own unique marketing plan by providing you with copywriting and graphic art design services, as well as high-quality print outputs like business cards, flyers, brochures, and posters.