Question: What is important when designing a killer sales brochure?
If you want to produce a killer sales brochure, one that will actually result in dollars in your pocket, you need to consider everything about the brochure.
Factors include: sales strategy, materials, copywriting, functionality, shapes, fonts, textures, imaging, call to action, and much more.
Considering everything is a daunting task.
Not Just A Copy Shop is in business to make a killer brochure for you, so that you can focus on growing your business.
Let’s consider just a few of these items that should be kept in mind as you develop your brochure.
Attention Grabbing Cover
No matter what your business or cause, your brochure MUST have an eye-catching, attention grabbing cover. If it fails to hold the attention of the reader long enough to get them to read the cover or engage with the message, then the design has failed.
No cover is going to work for everyone. So you must design the cover specifically towards your target audience. Which means that you must have a clear concept of who your target audience is and what will grab their attention.
With a clear concept of the target audience, the brochure can be designed appropriately. Everything is going to be important: images, colors, message, fonts, logos, materials, size, textures … all the elements must work in harmony to be an item that your potential customers will want to pick up and/or not discard.
Meaningful Message and Call to Action
Your message needs to be a riveting page-turner; written so well that your target can’t stop reading it. That is a lofty goal, but you don’t want to settle for mediocrity. Unless your message is conveyed entirely through photographic or graphic content, you will need to deal with words, fonts, sizing, language, grammar, spelling, syntax, punctuation, and content.
Write For Scanning
The design and organisation should allow the reader to scan the message to the end, where they will be compelled to take a course of action, action that will lead them to you. That means writing with headers and fonts that pop the important points out in the reader’s eyes. Probably short, concise sentences or phrases.
Problems and Solutions
If the message contains a problem that needs solving, or a question that needs answering, readers will be more likely to follow the message to the end. If you offer a meaningful solution to the problem, or answer to the question, then your readers will be inclined to heed the call to action, which will have a positive, profitable result for you.
You have about 1 second to grab the average reader’s attention. You have about 5 seconds to create an interest in their mind. You have about 30 seconds to move them to the call-to-action message. If you expect to keep their attention in a world full of distractions, your brochure needs to be fun and engaging.
If your brochure is about fixing tyres, and the person that picks it up is from out-of-town and just had a flat tire, chances are your message will be very effective. Barring that kind of coincidence, your brochure needs to be truly entertaining.
The brochure must be easy to understand, clear, simple, and entertaining to get the reader from “What is this brochure about?” to “I better hang on to this brochure!” Skillful copywriting and expert, professional design are needed to accomplish that.
At Not Just A Copy Shop we supply the full range of services and expertise that you require to create a killer sales brochure. We offer graphic design, copywriting, and the technology to take your brochure from an idea to a well-made brochure, one that you can proudly hand to any potential customer and be confident that it will represent your professionalism.
We offer concept to doorstep service.
Not Just A Copy Shop is your Killer-Sales-Brochure printer. We offer different levels of creative assistance at reasonable prices to help you market your business through creative writing and design.
When it’s time to produce your brochure, check out our Bronze, Silver, Gold, and Platinum copywriting plans. Decide which plan is best for your business, whatever stage you may be in, and let’s start printing!