Although the old saying goes, “Don’t judge a book by its cover,” the reason the saying exists at all is that we do judge books by their covers. And everyone knows that first impressions are lasting impressions.
This is why, if you run a business in this hyper-competitive modern world, it is an absolute necessity that you have high quality letterhead paper for your business.
Any business that corresponds with its clients through letters, quotes, estimates, or any kind of printed content, needs to have a professional and attractive letterhead.
Your letterhead (and envelope, but that is a post for another day) will often be the first point of contact with existing and prospective clients, and you want to have a letterhead that represents your company and impresses your clients.
A professionally designed and printed letterhead conveys the proper initial impression to your contacts.
How Can Custom Letterheads Improve Your Business?
Letterhead increases brand awareness – It is crucial that a business have a market identity and image that is instantly recognisable. Your clients and prospects should be able, in a glance, to recognise that a communication is from you! [Read more…]