In a very competitive market, a lot of effort is put in trying to stand out from everyone else. If you can make your business stand apart from your competitors, then things can be a lot easier for you.

More customers are made aware of your products or services. More people become interested about your business. Satisfied clients help spread the word about what you bring to the table.

The question is, “How can you persuade your market audience to patronise your products or services and not one of the numerous others in the business?” The answer lies in your ability to determine, establish, and promote your Point of Difference.

What is a Point of Difference?

In essence, it is what makes sets your business and your products or services apart from the others. When trying to decide on something, consumers have one question in mind. “Why should they choose you?” Your Point of Difference should then be the answer to this question. Even a little extent of uniqueness and differentiation could lead your company towards a much better shot at success. [Read more…]