In today’s digital age, you still need a physical “bookmark” that you can put in someone’s hand. A business card will allow them to find you long after you name and number have faded from memory or been deleted from their laptop.
Sitting in a coffee shop one day, I got into a conversation with an interesting man who talked to me about his travels and adventures. I never asked him what his occupation was. When he got up to leave, he handed me his business card, told me his name, politely excused himself and left.
I looked at the card he had given me for the first time. There was something about the card that was beautiful and elegant, yet simple and unpretentious.
In fact, the front of the card was blank except for two words, his first name, and, “Photographer”. On the other side was some very succinct, easy to read contact information. Something about it made me just want to keep it, so I put it in my wallet. [Read more…]